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By Paul McLane 9/28/2012 12:32 PM

 Broadcast technology pioneer

9/26/2012 11:43 AM
What do media buyers, and specifically those who buy digital ads, think of radio’s efforts to garner digital advertising?

Edison Research decided to conduct interviews and treat them as focus groups to find out.

On the company blog, Edison co-founder...
By Paul McLane 9/25/2012 2:36 PM

More to come

By Paul McLane 9/20/2012 2:17 PM

 It ain't washington

By Paul McLane 9/18/2012 1:46 PM

A note from Michi Eyre

9/14/2012 12:38 PM
Dale McCubbins of WCVK/WJVK/WZVK in Glasgow, Ky. brings to our attention this delicious gem of a gadget that didn’t quite succeed — the Radio Hat. Thanks to the Retronaut for...
By Paul McLane 9/13/2012 10:59 AM

Some ideas from the RW archives

By Paul McLane 9/11/2012 9:11 AM

Remembering the pain 11 years later

By Paul McLane 9/7/2012 4:02 PM

And they're always perfectly grounded!

By Alexis Hauk 9/6/2012 1:36 PM

Three hundred miles? Ouch ouch ouch ... for a good cause


9/28/2012 4:32:00 PM

 Broadcast technology pioneer

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9/26/2012 3:43:00 PM

What do media buyers, and specifically those who buy digital ads, think of radio’s efforts to garner digital advertising?

Edison Research decided to conduct interviews and treat them as focus groups to find out.

On the company blog, Edison co-founder and president Larry Rosin writes that his team began the research after he had lunch with someone at a digital ad agency who “knows there is streaming radio” but was “unaware of any digital efforts by radio.”

Rosin says some of the views shared in these videos are negative, and radio has a lot of work to do in this space, however several comments about streaming ads and station websites are positive and constructive.

 

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9/25/2012 6:36:00 PM

More to come

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9/20/2012 6:17:00 PM

 It ain't washington

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9/18/2012 5:46:00 PM

A note from Michi Eyre

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9/14/2012 4:38:00 PM

Dale McCubbins of WCVK/WJVK/WZVK in Glasgow, Ky. brings to our attention this delicious gem of a gadget that didn’t quite succeed — the Radio Hat. Thanks to the Retronaut for making this public.

Touted in the pages of the June, 1949 issue of Radio-Electronics magazine, a publication edited by the legendary electronics inventor, radio/TV pioneer, technical journalist and sci-fi publisher Hugo Gernsback, the Radio Hat most likely was one of those items that would eventually be advertised in the back pages of a magazine (and intensely desired by boys under the age of 12). Retronaut also has a Radio Hat from the period.

The RE article carries a great deal of technical information about how the battery-powered hat works and how it is designed. It’s a little fuzzy on exactly where that clunky battery goes, however. Remember, those were the days before hat-mounted solar cells were common.

The Radio Hat was the brainchild of Victor T. Hoeflich and manufactured/distributed by the American Merrilei Corp., based in Brooklyn, N.Y. Apparently that company is no longer around. Perhaps it was run out of business by a flood of transistorized bikini-mounted radios from Japan.

The overall fashion statement of the Radio Hat is Runway Diva-worthy. The tubes sticking out of the pith helmet provide a suitab

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9/13/2012 2:59:00 PM

Some ideas from the RW archives

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9/11/2012 1:11:00 PM

Remembering the pain 11 years later

Continue Reading     Comments        
9/7/2012 8:02:00 PM

And they're always perfectly grounded!

Continue Reading     Comments        
9/6/2012 5:36:00 PM

Three hundred miles? Ouch ouch ouch ... for a good cause

Continue Reading     Comments        
   


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