Print  RSS 
Apr 8

Written by:
4/8/2010 10:40 AM 


A Canadian research firm, Vision Critical, recently completed an online poll attempting to gauge smartphone and iPod Touch users’ listening habits.

Whether smartphone users are listening to broadcast radio was a question the Internet-based poll was trying to determine. And if so, to what extent?

The poll, geographically limited to the United Kingdom, Canada and the U.S., used approximately 3,000 respondents, evenly distributed.

Ignoring the geographical misweighting in responses and that the poll was self-limited to those responding on the Internet, the poll still presented valuable information.

For radio broadcasters, Vision Critical had good news and bad news.

On a weekly basis, about one-fifth of the respondents said they had listened to FM/AM broadcast radio on their smartphones or iPod Touches. U.K. broadcasters should be happier, with almost a third taking a listen at least once a week.

Vision Critical’s results indicated that the U.S. audience’s greatest listenership was reserved for Web radio and music services, with nearly one-third of respondents listening in once a week.

Another highlight was that U.S. smartphone users made significant and far greater use of the Pandora Internet music service. According to Vision Critical, 42 percent of the respondees had listened to Pandora within the previous year.

Pandora isn’t legal in Canada or the U.K. so its listenership was much smaller. However, in the U.K. the Spotify online music service garnered a little over one-fifth of the audience on a weekly basis.

Not surprisingly, the younger the respondent, the more likely they were to have listened to Pandora. Pandora easily outdistanced competitors such as Rhapsody, Last.fm and Yahoo! Music in popularity.

Vision Critical Senior VP and Managing Director for Radio Practice Jeff Vidler said: “It’s no coincidence that the one market where we see Web-only services trump broadcast radio on smartphone apps is the only jurisdiction where Pandora is legally available — and it speaks to the need for U.S. broadcasters to step up to the plate with their own streaming apps before Pandora owns the distribution channel.”

Further results and the summation of the poll, “Radio Futures 2010,” will be presented at the RAIN Summit West conference on April 12 in Las Vegas, concurrent with the NAB Show.

Categories:
Location: Blogs Parent Separator Rwonline Blog
Apr 08


4/8/2010 2:40:11 PM 


A Canadian research firm, Vision Critical, recently completed an online poll attempting to gauge smartphone and iPod Touch users’ listening habits.

Whether smartphone users are listening to broadcast radio was a question the Internet-based poll was trying to determine. And if so, to what extent?

The poll, geographically limited to the United Kingdom, Canada and the U.S., used approximately 3,000 respondents, evenly distributed.

Ignoring the geographical misweighting in responses and that the poll was self-limited to those responding on the Internet, the poll still presented valuable information.

For radio broadcasters, Vision Critical had good news and bad news.

On a weekly basis, about one-fifth of the respondents said they had listened to FM/AM broadcast radio on their smartphones or iPod Touches. U.K. broadcasters should be happier, with almost a third taking a listen at least once a week.

Vision Critical’s results indicated that the U.S. audience’s greatest listenership was reserved for Web radio and music services, with nearly one-third of respondents listening in once a week.

Another highlight was that U.S. smartphone users made significant and far greater use of the Pandora Internet music service. According to Vision Critical, 42 percent of the respondees had listened to Pandora within the previous year.

Pandora isn’t legal in Canada or the U.K. so its listenership was much smaller. However, in the U.K. the Spotify online music service garnered a little over one-fifth of the audience on a weekly basis.

Not surprisingly, the younger the respondent, the more likely they were to have listened to Pandora. Pandora easily outdistanced competitors such as Rhapsody, Last.fm and Yahoo! Music in popularity.

Vision Critical Senior VP and Managing Director for Radio Practice Jeff Vidler said: “It’s no coincidence that the one market where we see Web-only services trump broadcast radio on smartphone apps is the only jurisdiction where Pandora is legally available — and it speaks to the need for U.S. broadcasters to step up to the plate with their own streaming apps before Pandora owns the distribution channel.”

Further results and the summation of the poll, “Radio Futures 2010,” will be presented at the RAIN Summit West conference on April 12 in Las Vegas, concurrent with the NAB Show.

Comments

Thank you for your comment. Please note that posts are reviewed for suitability and may not appear until the next business day.

Archive

September 2016 (4)
August 2016 (6)
July 2016 (5)
June 2016 (3)
May 2016 (4)
April 2016 (3)
March 2016 (6)
February 2016 (4)
January 2016 (6)
December 2015 (7)
November 2015 (6)
October 2015 (11)
September 2015 (7)
August 2015 (8)
July 2015 (10)
June 2015 (14)
May 2015 (5)
April 2015 (6)
March 2015 (6)
February 2015 (4)
January 2015 (5)
December 2014 (7)
November 2014 (6)
October 2014 (10)
September 2014 (11)
August 2014 (14)
July 2014 (4)
June 2014 (2)
May 2014 (5)
April 2014 (4)
March 2014 (6)
February 2014 (7)
January 2014 (8)
December 2013 (9)
November 2013 (11)
October 2013 (9)
September 2013 (6)
August 2013 (5)
July 2013 (1)
June 2013 (4)
May 2013 (3)
April 2013 (2)
March 2013 (8)
February 2013 (8)
January 2013 (7)
December 2012 (3)
November 2012 (4)
October 2012 (7)
September 2012 (10)
August 2012 (4)
July 2012 (7)
June 2012 (4)
May 2012 (5)
April 2012 (10)
March 2012 (5)
February 2012 (6)
January 2012 (5)
December 2011 (5)
November 2011 (5)
October 2011 (8)
September 2011 (9)
August 2011 (10)
July 2011 (6)
June 2011 (5)
May 2011 (7)
April 2011 (3)
March 2011 (9)
February 2011 (6)
January 2011 (7)
December 2010 (2)
November 2010 (3)
October 2010 (6)
September 2010 (10)
August 2010 (8)
July 2010 (7)
June 2010 (5)
May 2010 (5)
April 2010 (11)
March 2010 (7)
February 2010 (5)
January 2010 (4)
December 2009 (2)
November 2009 (4)
October 2009 (5)
September 2009 (6)
August 2009 (4)
July 2009 (3)
June 2009 (15)
May 2009 (8)
April 2009 (6)
March 2009 (2)
February 2009 (2)
January 2009 (1)
December 2008 (5)