HD Radio Multicasting Audience Increases

Using recent Nielsen numbers, iBiquity is pointing to a larger HD Radio multicast audience.

Referring to the fall 2013 Nielsen Audio Nationwide audience estimate, iBiquity highlighted an almost 300% increase in HD2/HD3/HD4 average quarter hour listening over the fall 2011 numbers, two years earlier. Also noted was a more than 250% increase in Cume over the same time period.

The company pointed to an increasing installed base of HD Radios along with a growing number of HD2/HD3/HD4 signals available for the rise in listening numbers.
Receive regular news and technology updates. Sign up for our free newsletter here.

Thank you for your comment. Please note that posts are reviewed for suitability and may not appear until the next business day.