Success Is Ahead, So Let’s Roll
This article was updated to reflect the opening of the “High Roller.”
wheel is a powerful symbol in human culture and history, one that has
come to symbolize forward motion for a race of people who always seem
to have somewhere else to be. Success is ahead if we can just get
there; so let’s roll.
why I find the “High Roller” an interesting visual metaphor for
changes in our industry, and have put it on the cover of our NAB
Show preview issue. The High Roller will grab everyone’s
gaze in Las Vegas this year; so now you will be able to nod knowingly
and inform your friends.
is the world’s largest observation wheel, almost exactly as tall as
the Washington Monument; it is part of a costly new shopping and
entertainment “district” called The LINQ. The wheel’s legs were
going up when we were in town last year; now it is finished and just opened.
ride has 28 glass-enclosed cabins, each of which can hold 40 people;
the loop ride takes 30 minutes.
wheel is not only about a ride but about impact from a distance. It
features 2,000 LED lights and changing colors (all-green for St.
Pat’s). The photos I’ve seen are striking, even for a town that
defines visual candy. The skyline will look different thanks to this
big bicycle rim.
wheels appear to be hot these days, perhaps in part thanks to the
London Eye. One opened not long ago in Seattle; another is rising in
Maryland, very close to the nation’s capital. The New York Wheel
planned on Staten Island would be even taller than the High Roller.
apparently, what’s perceived as “old” can “become new”
again; maybe there’s a lesson for radio in this.
course, I should be careful of my metaphors. Long before the TV show
came along, the term “wheel of fortune” reminded thinking people
that Fate is fickle, and who might be brought high can be brought low
I liked the pix anyway.
NAB Show tech preview is featured in this issue. See you in Vegas.