Emmis, Beasley Deploy Jelli Radio Ad Platform
The Jelli programmatic advertising platform for radio is deploying its RadioSpot cloud-based ad server with more stations.
Specifically, Emmis-owned WBLS(FM), New York and Beasley Broadcast Group’s WJBR(FM), Philadelphia, WQAM(AM), Miami, as well as its Las Vegas FM cluster: KKLZ, KOAS, KVGS, KCYE.
Jelli says RadioSpot automates radio advertising, combining the technology of online ad-tech with the reach of terrestrial radio advertising. The ad platform integrates with advanced buying and planning tools and supports all major third-party broadcast traffic systems.
“RadioSpot enables broadcast radio to keep pace with needs of marketers in the age of programmatic advertising, maintaining radio’s position as the most vibrant and effective medium for national and local advertisers,” said Mike Dougherty, chief executive officer, Jelli.
Some 400 stations have deployed RadioSpot, signaling the expansion of Jelli’s platform in the top 10 markets of New York and Philadelphia and the addition of new markets Miami and Las Vegas. The RadioSpot ad platform makes buying radio advertising faster and easier, significantly increasing the control, accountability and real-time transparency of campaigns, according to Jelli, which promises stations that use its system benefit from fewer errors, better insights, higher revenue and lower costs.
“The benefit of deploying Jelli’s RadioSpot at another one of our New York stations is significant. We installed RadioSpot at Hot 97 earlier this year and the team has had a positive experience with the platform’s ability to serve ads programmatically,” said Doug James, director of sales for Emmis Communications’ WBLS/Hot 97 in New York. “RadioSpot has removed the hassles that come with the old-school methods. We no longer have to wait for creative assets, manage logs or submit internal affidavits helping us to save time and money.”