Personalized music service Pandora has its first chief marketing officer.

Simon Fleming-Wood comes to Pandora from Cisco, where he was the vice president of marketing for the consumer products group.

In 2002, he was the founding vice president of marketing at Pure Digital Technologies, where he was responsible for the development and introduction of the Flip Video personal camera brand which sold 7 million cameras within three years, according to Pandora. Cisco purchased Pure Digital in 2009.

The personalized Internet music service says it has 100 million registered users, and of those, 36 million are monthly active users.

Simon-Fleming-Wood says Pandora has built a large and passionate following and few brands are invited into people’s lives in such a personal way.