Groups Implement iTunes Tagging

10.05.2007

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CBS Radio, Clear Channel, Cumulus, Cox, Entercom and Greater Media formally announced they are in the process of installing iTunes Tagging technology. We had previously reported Clear Channel had begun adapting its automation system in all stations broadcasting in HD-R to prepare for tagging and that other Alliance member groups were discussing licensing agreements with Apple so that they too, could support iTunes tagging.

With tagging, consumers who hear a song on their HD Radio stations — and want to preview, buy and download it later on iTunes — will be able to do so by touch a “tagging” button on an enabled HD Radio receiver . Two receiver makers, Polk and JBL, said they would soon have such receivers on the market.

Previously:

• Clear Channel to Encode for iTune Tagging; Hogan Says iPod Is Collaborator Not
• Polk, JBL Radios Combine HD-R, iPod & iTunes Tagging
• ‘Go Commerce’ Available for iTunes HD-R Tagging and Analog RDS