Arbitron Graphics Help Stations Tell Story
“Americans spend most of their audio
entertainment time with radio.”
That’s one of the data
points that Arbitron is trying to help radio get across visually. The research
company has updated a set of marketing images available for the use of the
industry, incorporating various statistics from multiple sources.
Among the goals: to help “broadcasters tell radio’s compelling
sample is shown here. Among other conclusions: Radio is
the primary medium for fast food patrons during lunchtime; consumers tune to
radio during prime shopping hours; and Americans listen to radio for 14.6
billion hours each month.
See all images:
Radio Today by the Numbers