BBC iPlayer Radio App Exceeds One Million Downloads
The BBC says its iPlayer Radio app has been downloaded over a million times since its Oct. 2012 launch.
The service has about six million U.K. unique weekly browsers (an increase of 30 percent compared to October of last year), and nearly a third of this traffic comes from mobile phones and tablets.
In the morning, live listening is dominated by The Radio 1 “Breakfast Show with Nick Grimshaw,” followed by Radio 2’s “Chris Evans Breakfast Show” and Radio 4’s “Today” tied for second.
Its most popular on-demand program, says the BBC, has proven to be Radio 4’s “I’m Sorry I Haven’t A Clue,” with comedy ranking as the most searched for category.
On-demand listening increases in the evening, with dance music shows by Radio 1’s Annie Mac and Pete Tong performing strongly. After 10pm, Radio 4 is the most popular for live listening, with programs like “Book at Bedtime” a leading choice.
The BBC has also released a number of updates for the app, including optimization for iPhone 5 devices, as well as improved program search and the ability to favorite a specific series on the website.
“We’re looking forward to bringing even more exciting features over the coming months, and to launching the app on other mobile platforms in 2013,” said Andrew Scott, head of Radio and Music and Audience Facing Services for BBC Future Media.
The BBC plans to launch an Android version of the app in 2013.