Broadcasters Answer Emergency Calls
The February 2014 issue of the NAB’s Licensed to Serve is available. From its pages come the following.
Atlanta’s embarrassing encounter with snow offered an opportunity for radio to shine. Hometown Cox Media’s WSB(FM), CBS Radio’s WVEE(FM), Cumulus Media’s WYAY(FM) and the Clear Channel Atlanta cluster all provided news, weather and traffic information.
In Rapid City, S.D., KZZI(FM), a Duhamel Broadcasting property, raised $45,000 in cash, goods and services in a three-day radiothon. The proceeds went to ranchers who lost app. 100,000 cattle and other livestock in an early-season October blizzard.
Inland Northwest Broadcasting in Lewiston, Idaho, worked with the Salvation Army for its Holiday Heroes Food Drive in late December. It gathered over 200 bags of food, frozen turkeys and hams along with collecting coats, gloves, hats and other warm clothing.
CBS Radio’s WCCO(AM) in Minneapolis, collected $250,000 in its fifth annual Let’s Kick Hunger Day radiothon. That number puts its five-year total over $1 million. Proceeds go to a local food bank.
Following in the theme of cold weather, Univision Radio Fresno, working with Walgreen’s, helped distribute 250 free flu shots.
A fire in Washington that killed a child and displaced 40 people united CBS Radio Washington, CBS TV affiliate WUSA and Safeway to collect donations for the victims.
Noalmark Broadcasting, owner of KBIM(FM) in Roswell, N.M., was a key information conduit for local citizens, especially parents, when a middle school was locked down after a shooting.
Another small broadcaster, Bold Gold Media, and its Honesdale, Pa. station, WDNB(FM) worked with the American Red Cross and the Catskill Regional Medical Center to host the Thunder Blood Bowl. The gruesome-sounding but wholly charitable blood drive was held at the Monticello Casino and Raceway.
And in a premier example of community activity, Townsquare Media’s Oneonta, N.Y., stations, WDOS(AM), WSRK(FM) and WZOZ(FM), worked with the local Little League to repair the local baseball field after vandals burned down a dugout, spray painted graffiti on an outfield fence and concession stand and damaged the PA system. So successful was the two-hour campaign, that $10,000 was raised, allowing for additional improvements to the field after it was repaired.