Broadcasters Donate $6.9 Million in Airtime for PSAs
OK2TALK, the National Association of Broadcasters’ public service announcement campaign designed to end the stigma around mental health, has received $6.9 million in donated broadcast airtime since its launch on July 23.
The PSAs have aired on local television stations across America more than 48,000 times and more than 3,300 times on local radio stations. OK2TALK.org also has seen over 200,000 page views.
“I’m so proud of broadcasters across the country who have embraced this campaign and stand united in making a positive difference in the lives of millions of people,” said NAB President and CEO Gordon Smith. “Local broadcasters and our network partners are committed to a national dialogue on mental health, ending the terrible stigma that surrounds this disease, and encouraging young people to get help for a health issue that can be successfully treated.”
The radio and TV PSAs direct people to OK2TALK.org, a Tumblr-based community where teens and young adults struggling with mental health problems can share personal stories. The campaign encourages conversation about mental health challenges and recovery stories, and the site also includes resources for those seeking help.
Other OK2TALK partners include: Active Minds, Bring Change 2 Mind, Each Mind Matters, Entertainment Industries Council, Mental Health America, the National Alliance on Mental Illness, One Mind for Research and Tumblr.