BTC Looks to Do More With HD Radio Data
     
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The Broadcast Traffic Consortium wants to expand. Right now, some 130 HD Radio stations in 82 markets transmit traffic and other data along with their digital signal. The group hopes to expand to cover 115 markets.

That’s according to the head of the BTC, Paul Brenner. He told attendees of the IEEE Broadcast Technology Symposium the group is developing and prototyping new uses for HD Radio data services like movie listings, sports scores and travel content.

Right now, BTC stations, through partner Navteq, deliver traffic, weather, fuel prices and advertising. For the gas prices, BTC partners with a company that monitors pricing for about 1,000 gas stations, said Brenner. “We aggregate the data, scrub it for accuracy, and broadcast it over the air.” Prices are from within the previous four hours, he said.

The BTC is all about doing more with HD Radio data, especially in the car, to keep radio competitive in the dash and to make the user experience more interactive, Brenner said, adding that automakers regularly ask him about radio’s plans to update the user experience.

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It's hard not to feel the desperation associated with the ones that promote digital radio. This does not bode well with them. Image Steve Jobs with the same mentality. The ship is listing badly boys. Maybe it's time to get off.
By Radio Engineer on 10/25/2010
Good luck with that.
By Bob B. on 10/25/2010
Help me out here - "competitive" for what? Who is it competing with?
By Anonymous on 10/25/2010
Transmitting traffic information and other data on digital radio is of little value to consumers. Believing that this recent gimmicky ploy will save digital radio is foolish - along with all the other failed attempts to fire-up consumers. On another note, let's hope this recent NPR blunder (the firing of Juan Williams for telling the truth) will disclose NPR for what it is - a hopelessly bias organization. Both side of the isle are calling for heads to roll and hopefully this will slow the flow of $$$ to NPR. Listenership to NPR is at an all-time low with no end in sight and for good reason. It's time to stop the funds which includes taxpayer $$$ for worthless NPR digital transmitter upgrades.
By Anonymous on 10/25/2010
Radio deserves to crash and burn. That process started when Government determined that corporate profits were more important then serving local communities. When radio becomes just one more mundane digital service is that when they'll cry they've won? No, that's when we've all lost. Radio's power isn't in the mode it get to you by - it's in what it says. Yeah, when radio becomes one more lame digital service there will be few that use it. All those tacky things that iBiquity and their proponents want for radio are done elsewhere. Nothing new here. If you think radio is in trouble now, just wait till it becomes just one more digital service.
By Anonymous on 10/25/2010

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