CBS Picks Up Customized Events Firm
acquiring a digital media company active in the “events discovery,
communication and personalization business.”
Local Media arm, which combines assets of its owned TV
and radio stations, announced it entered into an agreement to acquire Eventful
Inc. Terms were not announced.
The deal was announced by
Anton Guitano, chief operating officer of CBS Local Media.
The company said this acquisition will help it provide users with more
engaging content; create new opportunities for marketers to reach consumers
through various platforms; and enable Eventful’s publisher network of licensees
to access CBS Local Media’s content.
along its crowdsourcing service called “Demand it” by which fans can influence
programming and events.
company uses algorithms to aggregate content about concerts,
movies listings and local events, and connect consumers with them. “Eventful
creates fan interest profiles and delivers highly personalized recommendations
on behalf of artists, publishers and marketers to each of their more than 21
million registered users,” CBS Local Media stated. Guitano said in the
announcement that Eventful “has amassed an engaged community that is passionate
about finding experiences that match their lifestyle and personal tastes.”