CES: Pandora’s Westergren is Confident
radio is the future, and “We’re the best” of those services. So says Pandora
President/CEO Tim Westergren in comments to Radio World at Pandora’s suite here
personalized Internet radio is or will be in 16 automakers’ brands this year,
up from four last year. The service is also now in some 400 devices — including
company is hiring sales people and programmers from traditional radio and
selling advertising in the top markets, he said.
in the North Hall of the Las Vegas Convention Center, Ford is demoing the
latest updates to its Sync with AppLink. NPR is one of those apps, as are
iHeartRadio, Slacker and Pandora.
download the NPR app now from the Apple iTunes App Store or the Android Market
which drives their smartphone that’s connected with a cable to the dashboard of
Fords that have the Sync option.
voice controls, touchscreen commands and “forward” and back” buttons on the
steering wheel, users can choose from local NPR station material as well as NPR
network stories, searching by story category. NPR’s Zach Brand tells Radio
World several NPR departments contributed to the effort, including the
editorial team, NPR Digital Media and NPR Labs.
radioworld.com for more news from CES.