Clear Channel, Toyota Team Up on Traffic, Weather Data
Clear Channel Media and Entertainment’s Total Traffic Network and Toyota Motor Sales USA have a three-year deal to integrate real-time traffic data and The Weather Channel information into the dashboards of some Toyota and Lexus models that will be out this year.
The models will feature the first real-time delivery of traffic information and graphics inside a Toyota and Lexus using an HD Radio signal.
Toyota and Lexus audio systems on some 2014 model-year cars sold this year will feature an integrated in-dash display of Clear Channel’s Total Traffic Network services. Features will include Doppler radar and real-time weather forecasts from The Weather Channel and Clear Channel’s TTN’s traffic updates. These features do not require data plans while in range of certain HD Radio stations, providing Toyota drivers with traffic and weather updates by touching their vehicle’s console display. The companies say some 350 HD Radio stations currently transmit the data.
Toyota also plans to expand the service coverage beyond the HD boundaries for those vehicles equipped with Entune by providing these same services through a customer’s cell phone.
Drivers will be able to access The Weather Channel’s Doppler weather radar overlaid onto their existing in-dash navigation map as well as forecasts for 120 cities.
The traffic maps and incident reports are updated every two minutes; they offer current conditions, as well as upcoming 15-, 30- and 45-minute predictive traffic information.
Clear Channel President of National media Groups Kevin Dorsey said the agreement highlights Clear Channel’s ability to leverage its distribution, programming and technology platforms “to bring consumers what they want, where they want it and without annoying subscriptions.”