Commercial Radio Australia Releases 2014 Digital Radio Report
Commercial Radio Australia has released updated data relating to DAB+ in the land down under.
The 2014 Digital Radio Report, shows digital radio listening is at an all time high with almost 2.8 million people tuning in each week in the five metropolitan capital cities alone.
The report also illustrates extensive growth of digital radio in vehicles, with 16 different Australian vehicle brands now offering DAB+ as either standard or an option. The number of vehicle brands has doubled in Australia since 2013; 26 vehicle manufacturers internationally now offer DAB.
In the five years since the Australian launch of DAB+, research shows consumer awareness and sales continue to outperform expectations, according to the report. Nearly 1.677 million digital radios have been sold and when combined with the 97,177 vehicles with DAB+, PwC have reforecast digital radio household penetration to 23.3 percent.
The 2014 Digital Radio Industry Report is the fifth report compiled by CRA. It includes sections on why broadcast digital radio is important, consumer attitudes, progress on integration into mobile phones and an update on uptake internationally.