Cumulus Station Goes With Audio Social Tool
WKHX(FM), an Atlanta country
station in the Cumulus herd, has adopted the social media tool Audingo.
Audingo is a multiplatform social media distribution tool
allowing media, specifically short audio clips, to be distributed to followers of the
station or individual personalities via numerous avenues such as phone calls,
tweets or text messages. The communications offer a direct response mechanism
and a share option. Ads can be piggy-backed with the Audingos.
In other Cumulus news, on the program syndication side, the
company announced that “The Mike Huckabee Show” has reached the 200 station