Dankó Rádió Continues Hungarian Tradition
2012, Hungary’s public service broadcaster
Vagyonkezelő Alap (MTVA) closed all five of its regional radio studios,
made up the Régió Rádió network, thus
discontinuing regional broadcasts
the time István Böröcz,
of MTVA, said that there “was no justification for keeping the
service radio broadcasts operational,” since the audience of
in decline due to increased competition from other local private stations.
also because, according to Böröcz, “in Hungary
there is no regional
Régió Rádió closed, MTVA
national station Dankó Rádió on the suddenly free AM
Named after the famous 19th century Gypsy musician Dankó Pista,
station broadcasts Gypsy, folk and operetta music from its Budapest studio,
is part of MTVA’s strategy to increase radio programming choices
and thematic music genres.
Rádió’s studio was the
radio facility built by MTVA within its premises, where formerly only TV
and playout activities were the norm. The Dankó
Rádió studio is part
a media visitor center, where visitors can see a real media environment and
radio and TV production workflows.
Studio of Dankó Rádió
to László Sütő, who
MTVA vice technical director in 2012, even though Gypsy and operetta music
top the charts, the genres have always had their place within public
broadcasting in Hungary.
2007, he said, an audience
illustrated how Magyar Rádió stations, which were
broadcasting a mixture
different music styles for nearly every age, hardly reached youngsters under
Station management decided to increase its focus on the younger audience
reformat one if its stations, Petőfi Rádió, as a pop music
station. It also
the programs of its other stations in order to reach a wider audience.
a result, music genres such as Gypsy, operetta and folk, still very popular
elderly people, almost disappeared from the station’s offerings.
after Magyar Rádió
with the TV and news agency to become MTVA, the new management decided
broaden its offering of thematic music channels by re-welcoming Hungarian
traditional Gypsy music and operetta back into its programming with
on-air studio is equipped with a Studer OnAir 1000 console, a Marantz
MD player and a Jünger processor.
had to build Dankó Rádió up in a very
time, because former regional public radio activities were going to cease
we had to reuse their AM and FM frequencies. Furthermore, we were in a
to gain a new FM frequency in Budapest, which would give us better
for the new station,” Sütő said.
station relies on content
MTVA’s digital sound archive, where self-produced and digitized
stored and readily available for programming. MTVA news staff produces
news blocks in the broadcaster’s common newsrooms. These
separate the thematic units (by music genre) of Dankó
and are automatically inserted into the program flow.
Rádió has only one
made of a single, shared space between the studio itself and the
room. In this “common room” technical equipment, staff and
during live shows,interacting
the audience. During some programs, the guests handle the entire job on
own. During the night the playout system airs scheduled content, explained
only did we have to set the studio up
quickly,” said Sütő, “but we also had a very
limited financial budget. For
reason much of the studio gear came from our existing facilities,” he
used one Studer OnAir 1000
console to handle the mics, phone calls and the relevant monitoring. We
Electro-Voice mics, Yellowtec m!ka mic arms and Genelec monitors. MTVA
handled the audio installation and wiring as well as studio planning
Rádió talents (L to
Jozsef Asboth, Claudia Erdelyi and Laslo Tarnai-Kiss, chief program editor on
in the studio.
made an exception for the playout system,”
Sütő. “Dankó Rádió required a
playout system able to support both
and manual workflows, suitable for operation by nontechnical people.”
station chose 42NET, a Hungarian-developed production and playout software
and 42NETMedia staff refined and adjusted the system according to
software provides its
music rotation module, but MTVA utilizes a unified corporate RCS license to
the automated playlist, and the system generates a daily report of
songs to rights holders.
Rádió airs 24 hours a
via 10 transmission sites on AM and FM and covers more than 65 percent of
Hungarian population. Like every MTVA radio program it is available as an
with no geo-blocking.
Moro reports on the industry for Radio World