Digital Bright Spot of Q2 Revenue
Radio’s second quarter 2013 revenue was flat at $4.66 billion, compared to the same period the year before.
So says the Radio Advertising Bureau. The organization says first-half comps were similarly flat, at $8.44 billion.
Digital provided a bright note, up 16% for the quarter and 13% for the half. Digital revenue is comprised from activity generated by websites, Internet/web streaming and HD Radio, including HD2 and HD3 channels. Network was down 4% for both periods.
RAB President/CEO Erica Farber characterized first-half results as a “mixed-bag.” While the second quarter was flat, “activity was gaining as the months progressed, an encouraging sign for growth in the latter half” of the year, according to the executive.
“When we analyze results for the year thus far,” Farber continued, “we see a clear commitment to advertising and radio on the part of the most successful companies within their respective categories. The results affirm the impact of maintaining an advertising presence through all economic climates, underscoring that these marketers know the intrinsic value that radio — both on-air and digital — brings to their brands,” according to Farber.
Read the full report here