Digital Radio in Phones
     

At the Radio Festival in Salford, U.K., the BBC’s new Director of Radio Helen Boaden asserted her belief that mobile phones should come with digital radio pre-installed, according to a BBC online article.

Boaden’s urging comes as the European broadcast industry is in negotiations with mobile handset manufacturers over the issue of installing digital chips as standard. DAB receivers are already present in some phones.

Additionally, the BBC’s Radio 1 has broken ground in digital realm by hiring its first “social media DJ.” The service’s 1xtra also plans to order its own social media digital media.

Controller Ben Cooper explained, “We employ DJs to talk to our audience, communicate with our audience, relate to our audience.”

Rating People: 1   Average Rating:     
Comment List:


Post your comment

Your Name:  Required
Your Mail:       Your email will not be published.
Your Site:    

max. 800 characters


Posts are reviewed before publication, typically the next business morning. Radio World encourages multiple viewpoints, though a post will be blocked if it contains abusive language, or is repetitive or spam. Thank you for commenting!