Entercom, Saga Go With WideOrbit


Entercom Communications has chosen a pair of WideOrbit products for network-wide use.

WO Traffic and WO CRM will be used to consolidate the group owner’s stations on traffic and customer relations management platforms. Previously WideOrbit along with a mix of others had been used.

Leslie Hartmann of Entercom told the supplier: “This was more than a traffic decision for us, but a revenue management decision.” The traffic system is now installed in all of its markets. Entercom owns approximately 100 stations in 23 markets.

In other news, the supplier said Saga Communications has selected WideOrbit Automation for Radio to automate 12 stations in four U. S. markets. Ray Eifler is chief information officer for Saga Communications.

Send news of recent purchases and deployments to radioworld@nbmedia.com, attention Who’s Buying What.

Rating People: 0   Average Rating:     
Comment List:

Post your comment

Your Name:  Required
Your Mail:       Your email will not be published.
Your Site:    

max. 800 characters

Posts are reviewed before publication, typically the next business morning. Radio World encourages multiple viewpoints, though a post will be blocked if it contains abusive language, or is repetitive or spam. Thank you for commenting!