Fight Cybersquatters with URS
As a major media outlet, protecting your image
is a top priority. Luckily, the ICANN is about to make this job a whole lot
easier, says Kevin Goldberg of Fletcher, Heald & Hildreth’s CommLawBlog.
The Internet Corporation for Assigned Names and
Numbers is a regulatory body in charge of domain names (i.e. radiostation.com)
and other properties. According to Goldberg’s latest writing, ICANN is
on the verge of implementing their Uniform Rapid Suspension System (URS), which
aims to streamline the process by which trademark owners can protect themselves
Cybersquatters try to register domain names
based off of recognizable names or trademarks, using their good fortune to
attract traffic to their sites, or obtain a valuable domain based off of a
company’s name, which they sell to the company at a highly inflated price.
With URS, many of the usual hurdles currently in
place would be removed, and the price for each arbitration is established at a
fixed price of $300 per case, much less than the current rate.
The key, says Goldberg, is trademarking. Register
your major identifiers — corporate names, slogans, call signs, etc. — as
federal trademarks. Once these are in the system, you can easily prove the
validity of your trademark rights, and the cybersquatter will have no
legitimate claim to your domain.