I have really tried to like this new
broadcast medium. I cannot. The promotion is terrible; big yellow box stores
claim you have to subscribe; and there is no hook to keep the ears on. The new
medium shows promise, but falls flat because of technical and programming.
I have three HD Radio receivers,
including the Radiosophy. All three are great analog radios, but suffer in the
terrain of San Diego. Main reason: If listening to an HD2 station and you lose
it, the mashup can tear your hair out as the radio falls back to the analog
signal. I personally know consumers who have taken their car radio back because
they believed the radio was broke. It is the technology.
There has to be a better mousetrap out
there to hook radio listeners. Reading this has been a standard for nearly 10
years amazes me; it remains a mystery to the group that buys radios. A big
#fail to the FCC and the company that pushes it.