IAB Hails Latest Revenue Figures
continues to flow into online advertising.
Internet ad revenues in the U.S. reached $9.26 billion
in the third quarter, the most on record, according to a report from the
Interactive Advertising Bureau and PwC US. They reported an increase of 18%
over the same period a year prior, and 6% over the immediately preceding three
Bureau President/CEO Randall Rothenberg called
the numbers indicative of “historic investments in interactive.”
Another organization official was quoted in the announcement
saying Internet ad revenue has seen sustained growth despite economic
headwinds, “a testament to the value marketers get from using digital media.”
IAB provided the accompanying chart below showing quarterly ad
revenue since 1999; dollar figures are rounded.