iHeartRadio Ramps Up Talk Offering
Clear Channel calls its
latest offering “the first mass-market audio platform with the ability to offer
on-demand listener-created talk content alongside popular news, celebrity and entertainment
The company is referring to iHeartRadio
Talk, which it has launched in beta.
It said iHeartRadio Talk will showcase content
from partners like The Huffington Post, Ryan Seacrest and Univision, and that
it will be the “exclusive digital radio platform” for some ABC TV content
including “Good Morning America,” “Jimmy Kimmel Live” and “The View.”
The offering will also feature a customizable talk
channel called “Daily Pulse,” to which users can add content of their choosing.
As part of the announcement, iHeartRadio announced a partnership
with Spreaker, a provider of Web and mobile broadcasting tools. “Beginning
today, budding radio stars who use Spreaker on the Web and on iOS devices will
be able to record their own shows and submit for potential inclusion in iHeartRadio
Talk’s official library,” the companies said; thus, Rush or Ryan wannabes can
have their shows promoted alongside those stars.
announcement was made by Brian Lakamp, president of digital for Clear Channel
Media and Entertainment.
In the statement he is quoted
as saying, “For the first time ever, listeners who have been accepted into the
iHeartRadio Talk library will be able to record and instantly share their
perspective on any topic they choose it's basically like offering ‘audio Twitter.’
We are giving a voice to the everyman, and at the same time are enabling
iHeartRadio users to discover and enjoy thousands of ‘audiosodes’ from the
best talent around the country …”
The company posted
a list of categories, content contributors and partners.