Infinite Dial Says Smartphone Ownership Way Up

Fifty-three percent of consumers owned a smartphone in 2013, compared to 44% the prior year.

That’s according to the latest Infinite Dial report from Edison Research and Triton Digital. They project that ownership will grow to approximately 61% of U.S. consumers this year.

The companies surveyed 2,023 persons on their use of digital platforms and new media.

They planned to present results of that survey today in a webinar. Edison and Triton promise to reveal new data on iTunes Radio, Beats Music, podcasting growth and in-car use of digital media.


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More to the point, they should study what sort of data plan these smartphone owners have. Many are only willing to pay for a few hundred MB per month, and thus depend on WiFi hotspots for their entertainment downloads or streaming. In-car mobile streaming is not an option for those in such circumstances.
By J. Harvey on 3/5/2014

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