Internet: Here Comes ‘Dot-Radio’
firm and online property holder BRS Media Inc. has applied for the .radio
top-level domain (TLD) with the Internet Corporation for Assigned Names and
ICANN’s board of
directors previously approved the
expansion of the number of TLDs, to the concern and outrage of some
governing bodies and industry heads. Common generic TLDs include .com and .net,
while country code TLDs include .uk, .us and many others. TLDs and are used to
designate the website’s purpose as commercial, nonprofit or as country or
There are several
reasons for the expansion of prospective domains, ranging from simple supply
& demand problems to improved security and increased commercial
opportunities. Instructive explanations can be found here and here.
If approved, BRS
would have the rights to administer and manage any website domain names with
the .radio root. For perspective, if you’ve ever dreamed of owning the rights
to radio.com, imagine the possibilities for a website with the address
tunein.radio, listento.radio or (call sign).radio.
“We look forward to
moving ahead into the next phase of .radio,” said George T. Bundy, BRS Media
Inc. chairman and CEO, in a press release. “We are ecstatic and thrilled to
have the opportunity to establish a new top-level domain, and envision great
possibilities in creativity and innovation in the .radio namespace.”
The company has
announced plans to work with Internet registry services provider Minds &
Machines, who has previously served the .FM country code TLD, belonging to the
Federated States of Micronesia.
BRS Media will give
a presentation on their plans for .radio as well as the existing
industry-specific domains on April 15 in Las Vegas at the RAIN Summit West 2012 Conference. The Internet Radio Summit
is collocated with the upcoming NAB Show in Las Vegas.
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