KYW Becomes a Landmark of a Different Sort
     

kyw
KYW is already a landmark in Philadelphia broadcasting, but now CBS has hoisted a sign with those call letters on top of the downtown Market Street building that houses the studios of the station.

To make things even better, the sign lights up at night — and with the iconic CBS eye. KYW is also the call sign for a CBS television station in the market.

A release says that the sign, approximately 150 feet up, faces to the east and is visible along I-95 and across the Delaware River in Camden, N.J.

It took five years of effort to get the sign approved. The station said in the announcement that KYW is now the only radio station in Philadelphia County to be granted this right.

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Comment List:

Good for KYW! Long gone are permanent self promoting signs that stations would use. Billboard and lettering on the side of transmitter buildings or lit call sign on the side of the tower (WGY is one that comes to mind). Calls/slogan and formats changes too often and cost of maintenance are probably the main reason for them to disappear.
By Robert Sobczak on 10/4/2012
Ok, is the sign going to make them more money ??? Seems to me it will cost them much more than they will EVER get out of it.
By Guywire on 9/27/2012

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