NAB Sneak Peek: WideOrbit Debuts Automation 3.7
Broadcast business automation developer WideOrbit has a new
version of its Automation
for Radio suite that will be seen at the NAB Show in Las Vegas in April.
Screenshot of the
Version 3.7 of the “modern radio automation solution,” the
company says, adds “a new MusicMaster widget allows on-air announcers with the
necessary privileges to make intelligent choices about the songs played on the
With the widget, “announcers can get real-time information
about a song’s play history and other information needed to determine whether a
song is eligible for airplay based on rules defined in MusicMaster.” The
information will appear on the on-air screen. The MusicMaster database will be
updated in real-time as necessary.
WideOrbit will also show its latest version of WO Traffic,
its traffic and billing module. Upgrades include “a more streamlined process
for importing Lockbox payments, improved log status tracking, station-defined
order separation defaults for advertisers and more flexible format scheduling
across stations with time offsets.”
Digital tools allow users to manage Spot and Digital orders
from a single order, from order entry through to invoicing and reconciliation. Mobile
support iPad and Android devices is now integrated.
NAB Booth: N5129, N5829