Nielsen Reportedly Conducting Layoffs at Former Arbitron

Nielsen is reportedly laying off some staff at the former Arbitron Columbia, Md., facility.

It’s not clear how many people would be losing their jobs, nor how many are full- or part-time positions. As many as approximately 1,000 people work in the Columbia, Md., facility.

When asked for a comment, Nielsen said in a statement, “As part of the integration of Nielsen Audio, Nielsen is implementing changes across the company to enhance growth and to align our resources to meet and exceed client needs. These changes will improve productivity and innovation for the benefit of our organization, clients and shareholders.”

The company had no other comment.

Layoffs would not be surprising, given the probable replication of certain jobs at two audience measurement companies.

In September, Nielsen CEO David Calhoun told investors the company projected some $20 million in synergies from the acquisition. The $1.3 billion Nielsen acquisition of Arbitron closed on Sept. 30.


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Well Wisher, companies are not run for the benefit of employees. They are run for the benefit of the owners and clients. If you can't make money and serve your clients, you can't pay any employees and pretty soon you don't have a company. Mind you, Neisen Media Research may very well be a right bunch of weasels in general but they're not wrong about this.
By Roberta X on 11/18/2013
"These changes will improve productivity and innovation for the benefit of our organization, clients and shareholders." --- So nothing for employees !!!!!!
By Well Wisher on 11/15/2013

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