NRSC Seeks Location-Based Services Technologies
Geo-Coding Use Task Group of the National Radio Systems Committee has been
exploring how to expand location-based services for radio data broadcasting.
Now, the full NRSC has issued a Request
for Proposals on the topic, hoping to identify more services that use
geo-tagging and location-based service protocols.
and FM analog-based RDS are already being used to disseminate traffic
information, which is one type of location-based service. The NRSC hopes to
build on that and find other such services to form the basis for future NRSC
standards and/or guidelines. Several case studies are described in the RFP to
developers, called: “Location-based Services Protocols for Broadcast Radio
Transmission.” They range from uses like specific, detailed targeted
advertising, to narrowly targeted public emergency warnings, to navigation
system enhancements — all delivered by radio transmission over personal
representatives told Radio World at the spring NAB Show that the idea is to
have radio station icons — or other relevant information — pop up on a
navigation map on a user’s portable device, for example, when driving or
walking through a particular area. The NRSC is looking at the underpinnings of
the technology and trying to figure out how to do it efficiently with both FM
RDS or HD Radio technology. “We need to have live geo-coded systems other
people are using,” they said, pointing to the need to keep radio relevant to
EVP/CTO Kevin Gage called local radio “an ideal platform for the delivery of
location-based services,” while Dave Wilson, CEA director of Technology and
Standards, said they’re increasingly popular and useful for consumers across
to the RFP are due Oct. 15, though the standards-setting group would not
necessarily exclude late submissions. The NRSC
hopes any system submitted for consideration has already been lab and field
tested, with test procedures submitted also.
Digital Radio Broadcasting Subcommittee, co-chaired by Andy Laird, vice
president and chief technology officer, Journal Broadcast Group, and Mike
Bergman, vice president of new digital technologies, Kenwood USA, released the
subcommittee’s Geo-coding Usage Task Group, chaired by Mike Starling, vice
president, CTO and executive director, NPR Labs, developed the RFP.