Pandora Perches Atop Triton Digital Rankings
Who are the top-performing Internet audio stations and networks? According
to Triton Digital, Pandora continues to lead in the U.S. as measured by the statistic
Average Active Sessions, with Clear Channel a distant second.
Triton issues a monthly Internet audio ranking. Here are its top 10 for
April for the daypart 6 a.m. to 8 p.m., Monday–Friday, for listening inside the
|Clear Channel Radio
|CBS Radio/Yahoo Launchcast
|Cumulus Streaming Network
|Slacker Inc./AOL Radio
|ESPN Radio Corporate
|Digitally Imported Inc.
Read the full rankings (PDFs)
As RW has reported, the question of quantifying the listening
to such services is a contentious one. Triton Digital says its measurement
platform seeks to help users compare various sources. Average Active Sessions
is defined as total listening hours divided by hours in the reported time
period. (Session Starts and Average Time Spent Listening also are reported.) The
“domestic” ranker shown above refers to listening done inside the U.S. based on
log-based information provided by the stations; this ranking is not accredited
by the Media Rating Council.
Triton’s full April
rankings also include seven-day, 6 a.m.–midnight daypart rankings, as well as “All Streams” Rankers that verify the quantity of streams without
qualifying where they are being consumed. The latter is MRC accredited.
Pandora continues to
sit atop the daypart rankings; Clear Channel heads the all-streams ranks.