PPM in ‘Sandy’ Areas Returning to Normal
Things are getting back to normal
regarding Arbitron Portable People Meter ratings in areas affected by Hurricane
The ratings firm says after reviewing the amount
of usable data from panelists and other performance metrics for Week 1 of the
December PPM report period (Nov. 8 to Nov. 14), the company believes there’s
enough material to support the release of Week 1 Weeklies data.
Arbitron EVP Gregg
Lindner says the company will release PPM Weeklies data for December Week 1 for
all markets as scheduled. Week 1 will also be included in all PPM December 2012
monthly reports, meaning clients will get the full December monthly report.
The company last week decided against releasing the fourth
week of November PPM data in the New York, Nassau-Suffolk and
Middlesex-Somerset-Union markets because power outages affected panel
participation in those markets.