Radio Doing ‘Well’ at Mid-Year

“Radio is doing quite well.”

That’s according to Wells Fargo analyst Marci Ryvicker.

After speaking with several radio executives about advertising trends in the second quarter, she tells clients in a report that radio is doing well at the mid-year point.

“While not all radio groups are created equal, we were surprised at the number of execs who sound pretty good regarding trends — with Q2 up low single digits,” notes Ryvicker. 

However she cautions looking ahead into revenue trends for Q3, “TV and outdoor have seen some acceleration, while radio started strong but has since begun to fade.”


Want to read more stories like this? Sign up for your free Radio World NewsBytes newsletter here.

Rating People: 2   Average Rating:     
Comment List:

Post your comment

Your Name:  Required
Your Mail:       Your email will not be published.
Your Site:    

max. 800 characters

Posts are reviewed before publication, typically the next business morning. Radio World encourages multiple viewpoints, though a post will be blocked if it contains abusive language, or is repetitive or spam. Thank you for commenting!