Radio Show: Ryvicker Gives NextRadio a Vote of Confidence
“We REALLY like NextRadio.”
So state Marci Ryvicker and several colleagues from Wells
Fargo Securities. Ryvicker is a financial analyst who covers broadcasting and
whose opinions are followed closely.
In a newsletter
item for investment clients, she, Eric Katz and Stephan Bisson commented not just on radio but media business trends
overall, based on several days of broadcast conferences and regulatory meetings
that included her appearance at the Radio Show in Orlando.
The analysts took
particular note of the app that Jeff Smulyan and Emmis have been spearheading
as a way to encourage FM listening with enhanced features on smartphones. That
app and the related launch deal with Sprint were mentioned prominently in
keynote speeches and several sessions in Orlando.
spent a lot of time on NextRadio and were pleasantly surprised with how well
this app has been received,” they wrote. “At this point, we don’t know why the
entire radio industry wouldn’t jump on board — with little to no downside, it
feels like this really inexpensive option could be worth a lot of money down
That’s an opinion likely to be quoted by
NextRadio’s backers as they seek to get other major radio companies to provide
financial support for the Sprint agreement as well as full station participation
in the enhanced data delivery services.
Commenting on broader industry
trends, Ryvicker and company wrote: “We came away incrementally positive on the broadcasters, as
most of our contacts suggested that the local ad environment is trending a bit
better than expected — driven by auto, wireless and healthcare.” In radio, they wrote, industry revenue
remains relatively flat; they quoted sources as saying July was “awful,”
August “okay” and September “en fuego.” New York and Los Angeles remain the
big-performing markets for radio revenue.
Owners Say Industry Needs to Pay Attention to Future