Hogan, CPBE, DRB, CBNE, is president of the Society for Broadcast
Society of Broadcast Engineers held a strategic planning session in
June of 2012 that resulted in several initiatives for the society to
explore. In October the board of directors met again and set an
action item to form a number of task groups to cultivate items
identified by the board from the strategic plan.
Hogan, SBE president
task groups were charged with developing a plan or proposal for the
board to review at its April 2013 meeting in Las Vegas. In January,
Strategic Planning Taskforce Chairs were appointed by the SBE
task group chairs have been working on plans for their respective
areas of responsibility, and they provided reports at the April SBE
board of directors meeting.
Anderson, CPBE, DRB, CBNT, of Harris Broadcast, who chairs of the SBE
Membership Committee, has pulled together a task group to look at who
our members should be.
task group’s objective is to identify who the members of the
society should or could be, and then to reach out to prospective
members, understanding that technology and other factors continue to
change the roles members play and the skill sets they are expected to
are also looking at making a reinvigorated effort to attract youth to
broadcasting, as part of an official outreach program.
Membership and Outreach to Youth Task Group reported they had
recruited committee members and were working via telephone conference
calls on developing strategies for obtaining additional information
on potential members.
Wayne Pecena, CPBE, 8-VSB, AMD, DRB, CBNE, of Texas A&M
University, chairs the SBE Education Committee, which is looking at
increasing support to chapters through chapter leadership training.
Education Committee plans to present one or more webinars geared
toward helping members understand what goes into running a chapter.
The committee has asked Barry Thomas to take the lead on this effort.
The goal is to release a webinar this year that might
include these topics: Officer positions required by National,
financing the chapter and managing the chapter bank account,
governance, chapter administration, the structure of a meeting,
program recruitment and what makes a good program, meeting location
and time, and nominating committee and recruiting volunteers.
Heimerl, CPBE, of WHRO(TV/FM), chairs the SBE Awards Committee. It
was charged last year with the task of revamping the SBE National
Awards Program to involve more participants. The committee
a proposal for a coordinated plan to create a “Chapter Engineer of
the Year” award for each SBE chapter.
proposal was approved by the board on Feb. 11. The plan provides
national support through application forms and guidance on selection
standards, while allowing individual chapters to determine their own
method of selection.
will be national recognition for “Chapter Engineers of the Year”
in The Signal, the SBE’s member publication. Chapter recipients
automatically will be entered into consideration for the national
Robert W. Flanders SBE Engineer of the Year Award.
before, individuals may still be nominated for the national award by
other SBE members. This allows for circumstances where a member is
not able to be associated with a specific chapter.
will be the first year for the new process. The specific goal is to
raise awareness of both chapters and individuals. The committee
expects to measure success this summer and present any adjustments
needed to the board in the fall for future years.
Snelson, CPBE, 8-VSB of Meredith Corp. and SBE vice president, has
assembled a group to look at branding of the SBE, at how the society
brands itself to reflect changes in technology and other factors that
continue to change the roles its members play and the skill sets they
are expected to have.
Poray, SBE executive director, has contributed a timeline with
milestones toward the goal, which is that this committee can issue
its report to the board for possible consideration and action in
the committee feels the timeline is achievable, they are also aware
that the subject of branding the society is not one to be taken
Imlay, CBT, the society’s longtime general counsel, and I are
co-chairs of the SBE’s planned 50th anniversary celebration in
2014. We are assembling a task group that will develop a proposal for
the board’s consideration that will use this unique opportunity to
demonstrate to the industry and the public the significance of member
contributions to broadcasting.
the items likely be included in the celebration will be a special
anniversary logo and slogan, the development of national and local
commemorative events designed to involve as many SBE members as
possible and a commemorative token.
group plans to create an historical timeline that depicts major
events in the history of the SBE since 1964 and publish historical
articles in The Signal that represent the five decades of SBE’s
the blessing of the SBE board of directors, taskforce chairs are
developing proposals that will implement many of the strategic plan
initiatives. Taskforce chairs will provide another update on their
progress during the next SBE Executive Committee meeting in June.