Sports Stations Continue Charitable Efforts
While Sandy catches much of the
attention when it comes to radio fundraising efforts these days, other causes
remain the beneficiaries of radio efforts.
In L.A. Fox
Sports radio’s KLAC(AM) raised $135,000 during its fifth “Help A Hero”
radiothon. Proceeds go to the Paralyzed Veterans of America. The annual event
took place on Nov. 8 for seven hours. Fox Sports Radio personalities Steve
Hartman, Vic Jacobs, Petros Papadakis and Rob Dibble hosted.
On hand manning the phones and helping on air were local sports legends former
Dodgers Manager Tommy Lasorda and Lakers star James Worthy. Additional figures
included UFC President Dana White, former boxer Ray “Boom Boom” Mancini and
former hockey player now L.A. Kings President Luc Robitaille. Former fitness
model and TV personality Leeann Tweeden and singer Eddie Money helped out.
On the opposite coast, Entercom Boston’s WEEI(FM) was given
the 2012 Global Living Cancer Coalition Journalism Award for its efforts during
the recent Jimmy Fund Radio-Telethon, Aug. 21–22. The award is given by the
Global Lung Cancer Coalition.