Talk to Your Talent

Mark, just read your Promo Power piece about the need for PDs to work with their air talent daily (“A Radio New Year’s Resolution,” Jan. 4). I was a news anchor in Boston for years and often asked for feedback. The response? “Yeah, I wanna do that,” or “We’ll get to it.” Of course, that never happened.

Additionally, I once worked for a guy (name withheld) who’s an icon in the business, was way ahead of the curve, who also was famous for yelling on the phone, then hanging up — when he found out he was wrong! It was another of those learning lessons; but I agree with you that there are other ways of doing that and getting your talent on the same page.

Your column is a great way to start the New Year.

Ron Hurst
Nashville, Tenn.

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