TalkSport to Target Ads

International sports broadcaster talkSport has announced that it will be teaming up with online ad services specialist AdsWizz to air ads in its online streams.

Besides Barclays Premier League soccer streaming outside of Europe, ads can be inserted into streams of talkSports’ sports talk shows as well.

Managing Director of talkSport Calum Macaulay said: “TalkSport’s new in-stream audio advertising platform provides advertisers with a powerful new tool to reach sports fans around the world with territory-specific campaigns.” He added, “TalkSport already works with some of the world’s leading brands, and now advertisers will be able to target talkSport’s rapidly growing international audience with the right messages in desired key territories.”

AdsWizz VP of Sales and Marketing Patrick Roger said: “The beauty of our unique Online Audio Targeted Ad Insertion solution is that we can target sports fans around the world.”

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I hear the ads here in Switzerland-not sure what products are on offer for as they have French language ads on an English language station! Amusing, but not well thought through!
By Jimbo on 12/16/2013

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