The Battle for Dot-Radio Part IV: Tin Dale LLC/Donuts Inc.

For a look at the fourth and final organization that hopes to be chosen to maintain “dot-radio,” the pending new top level domain, Radio World contacted Donuts Inc.

With offices listed in Bellevue, Wash., its affiliate Tin Dale LLC was named after one of its founders, Richard Tindal. Tin Dale has taken a big bite of the ICANN pie, applying for 307 TLDs.

For more, Radio World spoke with Donuts vice president of communications Mason Cole.

Why have you applied for this registry?

ICANN, the industry’s technical coordinating body, is expanding the name space as a way to introduce more consumer choice and competition into the domain name marketplace. Donuts considered a list of about 3,000 potential TLDs, terms that would bring consumers the specificity they don’t have in the current namespace, especially in .dot-com. We chose the 307 we thought would be most valuable to end-users, including dot-radio.

We’re interested in the TLD because it’s relevant to end-users, operators, broadcasters and all kinds of others that are interested in radio.

Why should radio organizations care about this change?

It’s not just radio organizations that will benefit. Anyone who is interested in radio, broadcasting, collecting, whatever, will have new options for forming their Internet identities, and in a very specific way.

Why should ICANN pick your application over the others?

Well, ICANN really is charged only with evaluating our applications and our company. If we pass that evaluation (we will), it will come down to us and the other successfully evaluated applicants to resolve our contending applications. So unless there’s a specific objection — and the criteria for forming an objection are fairly demanding — there’s really no choosing involved. The successful applicant will be the one that exits the contention resolution process. 

Can you give us some basic background on the company —where might our readers have heard of you/come across your work?

Tin Dale is just the LLC we set up to be the legal entity for the application. Donuts Inc. is the applicant for all 307 gTLDs. 

The company was formed a couple of years ago by four domain name industry veterans for the purpose of participating in this program. Donuts raised more than $100 million in funding and is backed by some of the country’s most prestigious venture capitalists. We have the resources necessary to secure all 307 gTLDs and intend to do so.

We intend to operate safe, stable registries. We have rights protection mechanisms — significant ones — in place to protect against abuse, cybercrime and fraud.

Our founders and employees come from organizations like eNom (our CEO founded that company, now the world’s second-biggest domain name registrar), Network Solutions (registrar), Neustar (the registry for .BIZ and .US), ICANN itself, and other industry names.

For more information about Donuts and Tin Dale, visit

Four Apply to Manage ‘Dot-Radio’ Domain Name
Battle for Dot-Radio: Part I (EBU)
Battle for Dot-Radio: Part II (BRS Media)
Battle for Dot-Radio: Part III (Afilias)


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