Everyone knows that a big show like the NAB Show can be a little intimidating, even to some show vets.
To help direct show attendees, NAB Show organizers have put together a handful of guided and self-guided tours for the show floor.
The tours run the gamut from business-oriented to technical. There are two guided tours: “Tech Matters to Your Business,” described as a “floor tour tailored for C-Level decision makers” and “Beyond Great Story,” described as a “customized floor tour of ‘must sees’ for content, advertising and brand executives.” These tours are on April 8 and require Content Business Marketplace Plus registration.
According to a release, the myNAB app will facilitate audio and self-guided tours. One of those is called “Lay of the Land,” a generalized technology-oriented tour. Another, “Advertising and Branded Entertainment,” is more content-oriented. “Online (Internet protocol) Video” is listed as “for creators, producers, content rights holders and distributors of online video.”
This handy Exhibit Floor Tours page explains each tour in more detail.