Triton Says Mobile Tops Online Listening

More than half of streamed listening is now consumed on mobile devices.

That’s according to Triton Digital, which measures Internet audio listening for pure-play streams and streams of broadcast radio stations.

Mobile streamed audio listening accounted for 56% of all audio consumption in March. That compares to 46% for March 2012, says Triton.

Pandora began capping mobile listening at 40 hours per month in March. During the period, Triton saw a 23% increase in pure-play Internet audio mobile listening and a 5% increase in broadcast Internet stream listening.

Overall, Pandora still tops listening data for March with 905.7 million session starts and 1.85 million “Average Active Sessions.” Clear Channel comes in at #2 (with 138.6 million starts and 309, 871 active sessions) with Slacker #3 (34.7 million starts, 74,705 active sessions), followed by Cumulus in the #4 position (19.5 million starts, 71,531 active sessions) and CBS Radio at #5 (21.5 million starts, 70,842 active sessions.)


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