TTN Preps for Carmageddon II
In a sign of how multi-platform our times
have become, Clear Channel’s Total Traffic Network is making sure everyone
knows about its TV, radio AND mobile device traffic reporting service in
preparation for this weekend’s “Carmageddon II” in the SoCal region.
According to a release, Total Traffic Network will expand its
traffic coverage for its 55 area L.A.- area radio and TV clients. It is
increasing aerial coverage and adding personnel to its traffic monitoring
operations centers. And it is pushing a new subscriber discount for its
Sigalert mobile device traffic app.
For those not obsessed with all things L.A., Carmageddon II,
starting Friday at 7 p.m. Pacific time, is the end-of-the-world designation
affixed to the closing of a stretch of the 405 freeway in the Los Angeles area.
The reason is that as part of a construction project a major bridge is going to
be demolished. Los Angelenos consider the shutting down of a major artery to be
akin to End Times, if only temporary.
Carmageddon, in July, was something of a Comet Kahoutek event.