TuneIn Handles Hubbard Radio
Bruce Reese calls the decision “a great leap
onto the digital stage” for Hubbard Radio. The comment shows how seriously broadcasters are taking the question of how to build their online alliances.
The company, operator
of 21 stations, chose to make its content available on Internet audio portal
Hubbard focuses on major markets such as Chicago,
Cincinnati, Minneapolis-St. Paul, St. Louis and Washington. Its Washington
properties include WTOP(FM).
Reese, the company
president/CEO, said Hubbard station programming “can be heard anywhere in the
country” thanks to the the porting to TuneIn.
relationships have been watched closely by industry observers as broadcasters sort
out whether to ally with online platforms like TuneIn, Clear Channel’s
iHeartRadio and others to build online audio presence.