Who Says Radio Advertising Doesn’t Work?

There are those in other media who say radio advertising may not be particularly effective. But don’t tell that to Hamilton Equipment Services of Warrenton, Va.

Gleaned from a small story in The Washington Post: While Hurricane Sandy raged in the area, a DJ for Washington-area country music WMZQ(FM) offered to be a middleman for folks desperate to obtain a power generator and those who had a spare one to sell. It wasn’t long before a Hamilton employee called in to say the exurban equipment reseller had two-dozen newly arrived generators for sale. First come, first served.

Soon enough callers were taking dibs on the generators and Hamilton’s showroom suddenly received a wave of walk-in traffic — all while Sandy’s wind and rain continued to lash the area.

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