WTOP Is Top Revenue Producer in 2013
     

For the fourth consecutive year, Hubbard Radio’s all-news station, WTOP(AM/FM) Washington, remained the country’s top revenue producer in 2013.

That’s according to the first quarter edition of BIA/Kelsey’s “Investing In Radio Market Report 2014,” a quarterly report published by BIA/Kelsey.

The station, which operates beyond the traditional over-the-air model, took in $63.5 million in advertising revenues, as overall industry revenues remained near 2012 levels at $14.8 billion, according to BIA/Kelsey.

“WTOP is morphing into a digital media company by providing access to its audience in many different ways beyond over-the-air,” said Mark Fratrik, senior vice president and chief economist, BIA/Kelsey. “Their approach is serving them well and their model demonstrates that as the industry continues to adopt a multiplatform approach, it will engage audiences and sustain growth.”

 


Rating People: 2   Average Rating:     
Comment List:


Post your comment

Your Name:  Required
Your Mail:       Your email will not be published.
Your Site:    

max. 800 characters


Posts are reviewed before publication, typically the next business morning. Radio World encourages multiple viewpoints, though a post will be blocked if it contains abusive language, or is repetitive or spam. Thank you for commenting!