I’m embedded in the media scrum at the iBiquity booth for their big announcement, and what we’re seeing goes far beyond just HD “Radio:” RW’s Leslie Stimson will have all the details, but here’s a preview: the HD Radio chips coming to smartphones will do more than just receive radio. They’ll enable customized ad content, interaction with stations and advertisers, and enhanced ability to measure listening and engagement. Stay tuned for Leslie’s comprehensive reporting later.
Buster Smith covers radio from Reston, VA.
