Relative to my column “Communicators, Not
Communicating” and the topic of how well or poorly informed some emergency
officials feel, I have this note today from Richard Rudman, a well-known
veteran of the EAS and alerting wars. Thought I’d share, with his
I am currently attending the National Emergency
Management Association forum being held in Anchorage, Alaska. I am talking with
state emergency managers and others about two issues:
Treating emergency public information (EPI) as a manageable response resource
2. Getting a handle on coordinating EPI for all the old and new warning paths
The CMAS/WEA rollout was done without adequate training and
education within both the emergency management community and the public.
My sincere hope is to get the smartphone industry to work
closely with state and local emergency managers and state and local EAS
committees to fix this.
We need to have not only overall
coordination of information, but coordination for the release of that
information. When people get a 90-character WEA message, they will want more
information. Broadcasters and other long form information channels need to have,
as Paul Harvey used to say, “The rest of the story.” Without that, both the
public and the emergency management community are at the mercy of warning
systems that do not coordinate, do not train and do not educate.
Member, the Broadcast Warning Working Group (BWWG) and Vice Chair, California