Hot Air Promotion
But it’s hot air of the good kind!
Albuquerque’s KKOB(AM) kits out a balloon for the 46th annual Albuquerque International Balloon Fiesta. The event was started by the station in 1972 to celebrate KKOB’s then 50th anniversary. According to the station the festival attracts over one million visitors each year and is the largest ballooning event in the world.