GM and IBM Introduce OnStar Go Platform
Here’s more proof — if you needed any — that
the pace of change in dashboard platforms is likely only to accelerate.
General Motors and IBM have formed a partnership to combine GM’s
OnStar system and IBM’s Watson cognitive system to create OnStar Go. And among the
companies getting involved in the effort early is iHeartRadio.
The GM/IBM partnership will expand the OnStar AtYourService
platform through new capabilities supported by OnStar Go with IBM Watson. The
companies say this is “the auto industry’s first cognitive mobility platform,”
according to the release. The platform was introduced at IBM’s World of Watson
It was developed by digital agency IBM Interactive Experience in conjunction with OnStar; iX is also working with GM to design OnStar’s
touchscreen interfaces for consumers. The Weather Company will provide weather
and location data.
Effective in early 2017, the
companies said, the platform will deliver personalized content through the
dashboard and other digital channels supported by the OnStar Go ecosystem. OnStar
Go will be available in some 2 million 4G LTE-connected vehicles and millions
of GM vehicle brand app-enabled mobile devices in the U.S.
ExxonMobil, Glympse, iHeartRadio, Mastercard and Parkopedia are the first
brands to join the platform. According to the release, “iHeartRadio will use
Watson Personality Insights from OnStar Go to curate personalized experiences
that leverage on-air personalities and local content from radio stations across
the U.S. Drivers will be invited to share information from their calendars,
social graph, location, music preferences and more, to create dynamic and
locally relevant entertainment experiences only available through the power of
The companies say that OnStar Go will help
drivers experience more “efficiency and safety.” For example, the platform will
help drivers avoid traffic if low on gas, use the car to pay the pump, order a
cup of coffee, and most importantly for broadcasters, get personalized news and
GM launched OnStar 20 years ago;
by the end of 2016, the company expects to have 12 million OnStar-connected
vehicles on the road worldwide.
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